Chubby Checker Helps Advertise New Medicare “Twist”
As of January 1, 2010, low-income seniors who use Medicare part D coverage are now eligible for additional help purchasing prescription drugs. The changes impact low income seniors by adjusting the way assets are evaluated to determine low-income eligibility.
Previous calculations required seniors to include the value of life insurance policies in order to determine eligibility. The change allows the exclusion of the value of insurance as well as exclusion of home and automobile values. The social security administration is urging seniors who may not have qualified in the past to reapply for the benefits under the new rules.
An advertising campaign starring Chubby Checker is slated to begin January 08 to spread the news to seniors. The administration reasons that those who don’t recognize Chubby Checker and “the Twist”, made popular in the early 1960s, are likely too young to qualify for Medicare benefits.